Tuesday, October 8, 2013

Coffee Site Research: Cafe Nero

Cafe Nero:


Critique: I'm really impressed by the opening video clip and how it makes the audience feel more involved; the clip is even linked to the full video on how they make one of their products. The blue ribbon across the top feels a little out of place, though, unless they changed the color to a dark purple, gray, or brown to match the rest of the site. This is another site that also keeps things neat on the homepage, not overwhelming the viewer with links upon links of info. Everything is accessible, easy to find, and accompanied by gorgeous pictures of Europe and it's coffee culture. It's one of my favorites so far.

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