Coffee Logo Research: MYB Textiles

MYB Textiles:

Design by Graphical House

Critique: What I like most about this design is the light, thin line-work in the background. The simplistic, geometric lines connect the logo and the text underneath, and incorporate the 'T' of textiles without making the MYB. look too busy. Unfortunately, the logo reads as BMY, but the ways it's setup draws the eye downward with an arrow between the 'M' and 'Y', so it's worth the temporary confusion. The grey scheme is definitely conveying sophistication in a soft, quiet way.   

Coffee Logo Research: Hotel Jen

Hotel Jen:

Design by Ammunition

Critique: Again, this design is very simplistic. The designer didn't outright say it, but the 'E' in the english version of the logo looks like an abstract door, which I found to be clever. The high contrast of white on red really makes the design pop. Also, the gradient of dark red fading outward into darker red is subtle, but really aids in how much this design comes forward at you. It almost looks like the logo itself has a gradient that's even more subtle, like white is fading into very light gray. This helps soften the logo.

Coffee Logo Research: Rodolfo Guimarães Photography

Rodolfo Guimarães
Fine Art Photographer & Printer

Design by Jazz | Brand Design & Strategy

Critique: The designer for this logo incorporated the crosshair of their client's camera. The copy and the logo are very clean and it looks very professional, and the logo has the potential to be memorable, and is very versatile for product application. The sans serif type of the photographer's name is thin and simple, just like the logo, so the two designs don't detract from each other. There's still something that throws me off about the placement of the logo and the copy. Maybe the logo would look better above the name, or maybe the name could match the height of the logo or place something small on the other side of the name. I see that the name is centered with the logo just fine, but they still feel unbalanced they way they're placed.

Coffee Logo Research: Restaurante Cabeçudas

Restaurante Cabeçudas:

Design by Jazz | Brand Design and Strategy 

Critique: I've fallen in love with this logo. It's meticulous, clean, and uses line weight very effectively. Cabeçudas being a seafood restaurant, the artist incorporated the basic lines of a dinner plate, fish net, and ocean waves, and added an abstract but interpretable design of a ship sail. The fish net lining the rim of the plate gets smaller as it moves inward, creating a hashed shading that sells the dinner plate design. It's a logo that conveys elegance not just with the detailed design, but with color. The one color used is unique, and is an accomplishment; using a yellow-brown color can be tricky, but this designer found a perfect muted tone that reads reserved and sophisticated. It's a memorable logo, and so far, one of my favorites. 

Coffee Logo Research: Brodies

Brodies Coffee:

Design by Patrick Jackson Design

Critique: This definitely has an old-timey aesthetic. For a modern design, it looks old fashioned, but clean. Considering this is for a traditional company, this design is appropriate. The designer alternated the red, white, and blue colors so that the information in the logo was presented appropriately; The main name is brought forward, the waiter is noticeable without detracting from the text, and the blue flows through the red and white, which actually tones down the red. The line-work is clean and attractive, and the logo overall makes the product feel positive and trustworthy.