Thursday, August 29, 2013

Coffee Logo Research: Hotel Jen

Hotel Jen:

Design by Ammunition

Critique: Again, this design is very simplistic. The designer didn't outright say it, but the 'E' in the english version of the logo looks like an abstract door, which I found to be clever. The high contrast of white on red really makes the design pop. Also, the gradient of dark red fading outward into darker red is subtle, but really aids in how much this design comes forward at you. It almost looks like the logo itself has a gradient that's even more subtle, like white is fading into very light gray. This helps soften the logo.

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