Fine Art Photographer & Printer
Design by Jazz | Brand Design & Strategy
Critique: The designer for this logo incorporated the crosshair of their client's camera. The copy and the logo are very clean and it looks very professional, and the logo has the potential to be memorable, and is very versatile for product application. The sans serif type of the photographer's name is thin and simple, just like the logo, so the two designs don't detract from each other. There's still something that throws me off about the placement of the logo and the copy. Maybe the logo would look better above the name, or maybe the name could match the height of the logo or place something small on the other side of the name. I see that the name is centered with the logo just fine, but they still feel unbalanced they way they're placed.
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