Wednesday, August 28, 2013

Coffee Logo Research: Restaurante Cabeçudas

Restaurante Cabeçudas:


Critique: I've fallen in love with this logo. It's meticulous, clean, and uses line weight very effectively. Cabeçudas being a seafood restaurant, the artist incorporated the basic lines of a dinner plate, fish net, and ocean waves, and added an abstract but interpretable design of a ship sail. The fish net lining the rim of the plate gets smaller as it moves inward, creating a hashed shading that sells the dinner plate design. It's a logo that conveys elegance not just with the detailed design, but with color. The one color used is unique, and is an accomplishment; using a yellow-brown color can be tricky, but this designer found a perfect muted tone that reads reserved and sophisticated. It's a memorable logo, and so far, one of my favorites. 

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